Designed on Amazon DSP
Best Practices

You're probably tired of having to book demos, sit through sales pitches, and give your email just to see if something actually works. We get it.

If you want to get the most out of the tool, we're happy to walk you through it. No pressure, just help.

If you've looked at Amazon DSP and thought "this is too complicated" or "I don't have the team for this," you're not alone. Most advertisers feel the same way.

Here's the reality:

Building effective DSP campaigns requires expertise in choosing audiences, allocating budgets, creating ads, and selecting platforms. Our tool uses AI to analyze your product and generate campaign strategies based on Amazon DSP best practices.

You might be thinking: "If we use a tool, does that mean we don't know DSP well enough?"

Actually, the opposite. The best agencies use tools to work smarter, not harder. Amazon itself doesn't give you planning tools. They assume you have a team to build everything from scratch.

Amazon requires elevated minimum spends without the support you need. Amazon doesn't offer a full planning tool for DSP campaigns, only limited reach analysis tools.

• Deep knowledge of audience targeting (demographics, interests, in-market, lifestyle, contextual)

• Understanding of budget allocation across multiple ad formats

• Timeline planning, including when to pause campaigns (called "flighting")

• Creative strategy aligned with funnel objectives

Our tool acts as an expert planner, guiding you through this process step by step with AI powered recommendations based on your product and objectives.

Most think about AI as "can it replace my media planner?" That's the wrong question.

A single planner creates maybe 4-5 comprehensive DSP proposals per week. That's their ceiling.

With Victor.ad, that same planner reviews and refines AI-generated strategies instead of building from scratch. Output jumps to 20-30 proposals per week. Same person, 5x the client capacity.

You're not replacing the 100% of one role. You're amplifying the 90% of repetitive work across your entire team—freeing them to focus on the 10% that actually requires human judgment.

Before trusting a new platform with your campaigns, you probably want to know who's behind it. Fair.

There's a massive gap between what AI can actually do today and what most businesses believe it's capable of. That gap is where opportunity lives—and where money is being left on the table.

This platform exists to close that knowledge gap. The strategies and automation that only Amazon's top advertisers could access before—now available through AI, for businesses of any size.

Most tools make you wait days for a demo slot. That's days you could spend actually building campaigns.

That said, if you want guidance, we're happy to help. Detailed video coming soon.

We love hearing from you! Here's how to reach the right team:

We typically respond within 24 hours on business days. For urgent technical issues, please include "URGENT" in your subject line.

Switching tools is a pain. Relearning workflows, migrating data, risking disruption to live campaigns. We know.

That's why we designed Victor.ad to work alongside your existing partners, not replace them. We're partner-agnostic, meaning the media plans and audiences you create work with any Amazon DSP seat.

We want to make this as simple as possible for you, whichever partner you prefer.

Absolutely. Many of our users work with agencies or tech partners for campaign execution.

• Your agency handles execution, optimization, and reporting

• VICTOR.AD accelerates the planning phase with AI-powered audience and strategies

• You get professional presentations ready to share with your partner in minutes instead of days

If your agency asks where the strategy came from, you can tell them you used VICTOR.AD for planning, or keep it between us. Either way, they'll appreciate getting a cleaner brief.

You're probably wondering: "Is this going to give me something I can actually use, or generic AI output I'll have to redo?"

• Complete audience targeting strategy

• Budget allocation across platforms (Amazon sites, third party exchanges, streaming TV)

• Timeline and flighting recommendations

• Creative strategy suggestions

• Professional Google Slides presentation ready to share with stakeholders

We're actively testing custom branded templates and plan to include this as part of our paid subscription plans.

Yes! Our AI tools work with three input types:

The AI analyzes your product from links or descriptions, then suggests budgets, ad types, audiences, and platforms based on Amazon DSP best practices, no matter where you sell.

Absolutely. The tool is designed for any product being promoted through Amazon DSP, not just products sold on Amazon.

• Extract product details from your URL or description

• Recommend appropriate Amazon DSP audience segments based on product category and attributes

• Suggest creative strategies aligned with your conversion goals

• Build a complete media plan optimized for off-Amazon conversions

You're probably imagining the worst case: AI makes a confident recommendation, you trust it, your client loses money, and you look incompetent. Let's address that directly.

The tool works with you, not for you. This reduces AI errors and keeps you in control.

Other AI tools give you a black box. You get the output, hope it's right, and discover mistakes after launch. That's when it's expensive to fix.

Instead of delivering a fully automated plan, Victor.ad guides you through multiple steps in a user-friendly interface.

You can override any suggestion. For paid plans, we'll offer expert review where Amazon DSP strategists check your campaign before launch.

You've been burned before. An AI tool promised results, you trusted it, and the output was generic garbage that wasted your time. Why would this be different?

We'd rather you trust the tool slowly than regret trusting it too fast.

You've probably seen AI tools that give different answers every time you ask. That's fine for creative brainstorming. It's dangerous for budget allocation.

Victor.ad doesn't just hand you a wall of AI-generated text and hope you can parse it. We built a step-by-step interface where you review, confirm, and redirect the AI at every phase.

Each step feeds into the next. If the AI misreads your product category in Phase 1, you fix it there—before it builds an entire campaign on the wrong foundation.

You're never handed a finished plan and asked to trust it. You're guiding the AI the entire way.

Agencies don't have secret audience magic. They have process, experience, and time.

The difference isn't quality. It's speed and accessibility.

We'd love to promise you 10x ROAS. But anyone who guarantees specific numbers before seeing your product, budget, and market is guessing.

• The methodology is based on strategies used by experienced Amazon DSP teams

• Audience targeting follows best practices that have driven real results for real brands

• The tool is designed to match what top agencies deliver, at a fraction of the time and cost

Not during the preview period. You can build complete campaign plans and presentations without any Amazon account. Registration is free, if you need help reach us support@victor.ad

Yes! Changes are saved automatically as you work with limitations for non-registered users.

You can return anytime to complete unfinished plans, update objectives, or create variations of existing campaigns.

• One-click order creation

• Automated line item setup with your selected audiences

• Budget and schedule synchronization

• Advanced reporting dashboards tracking performance

Don't take our word for it. Open the tool, enter a product, and time yourself.

• Days waiting for agency proposals

• Hours in spreadsheets building audience lists manually

• More hours formatting everything into slides

• Revision cycles. Email chains. "Can we tweak the budget split?"

Every week spent in that loop is a week your competition is running campaigns.

"We used to spend a full day preparing a pitch deck for a new prospect. Now we can send them a draft strategy the same day they reach out—while they're still warm."

That's not about impressing clients with speed. It's about capturing opportunities before they go cold.

You guide the strategy at each step instead of building from scratch.

• Suggested ad formats (display, video, audio)

• Creative messaging guidance aligned with your funnel objectives

• Platform-specific best practices

• Audio Ad creation - AI-generated voice ads with script writing

• Image and video ads

We understand that every campaign has unique requirements. If the AI gets you 90% of the way there but you need specific adjustments, we've got you covered.

• Adding specific audience splits

• Including regional or niche inventory sources

• Custom audience naming for your reporting needs

Yes, testing different audience segments is a smart strategy, and we support it.

If you need help setting up audience tests right now, mention it in your campaign notes and we'll configure the splits for you.

Yes. Custom audience naming helps keep your reporting clean and your brand consistent.

This is especially useful if you manage multiple clients or work alongside other agencies, making it easy to identify which audiences came from your strategy in Amazon DSP reports.

Free during the preview period with paid subscription plans coming soon.

Yes, the AI delivers quality suggestions, but there are intentional limitations to improve the preview experience:

✅ Audience suggestions are relevant with minimal errors

✅ Budget and timeline recommendations follow best practices

✅ Product analysis (Amazon, non-Amazon, plain text)

✅ Natural language objective extraction

You could design a campaign for a CBD product, target Paris with a €500 monthly budget, and the tool would proceed with only a limited warning about CBD product restrictions. Then provide US-based audience recommendations and suggest Roku as a platform despite its limited French availability. While the underlying strategy logic is sound, the geo-validation and category restrictions aren't yet fully enforced.

We'd rather you know the limitations upfront than discover them after investing your time. That's how we build trust.

Every product is different. Every market has quirks. You're right to wonder if a tool can handle yours.

Here's how we've designed for that:

Fair question. You're putting competitive information into a tool. You want to know where it goes.

If you have specific compliance requirements, reach out to sales@victor.ad and we'll walk through our security practices.

You're probably wondering if we'll suddenly charge you or lock your campaigns. We won't.

We're building a business on trust, not gotchas.

Waiting feels safer. The technology will mature. You'll have more time to evaluate.

Here's what's actually happening:

Early adopters aren't just saving time. They're building client relationships and operational muscle while competitors are still doing everything manually.

Agencies that adopted programmatic early dominated the next decade. The ones that waited spent years playing catch-up. Same story with social advertising. Same story with Amazon Ads itself.

In a couple of years, AI-assisted campaign planning will be expected. The question is whether you'll be the agency that built expertise now—or the one explaining to clients why you're just getting started.

We'd rather you test the tool for 15 minutes and decide it's not for you than miss the window because you were "waiting for the right time."

Let's do the math that most people avoid.

Salary: £40,000-£80,000/year

Plus benefits, training, management overhead

Capacity: 15-20 campaigns per month if they're experienced

Monthly fee: £3,000-£10,000 for DSP management

Plus media commission (typically 10-15% of spend)

Response time: Days to weeks for new campaigns

Current: Free preview with 4 campaigns/month

Paid plans coming soon

Work that used to require senior strategists billing £150/hour can now be drafted in minutes. That doesn't mean you eliminate the strategist—it means you free them from repetitive planning work.

This isn't about being cheap. It's about reallocating budget from manual processes to actual media spend and strategic oversight.

Your experienced people should be reviewing and refining campaigns, not building first drafts from scratch. That's where Victor.ad fits.

It sounds like you've built something that's delivering results. That's not easy—most businesses are still figuring it out.

So why would you change what's working?

Victor.ad isn't designed to replace your agency or tear up your process. It's designed to plug into what you already have and multiply the output.

• Agencies use us to create first-draft proposals faster, then layer their expertise on top

• In-house teams use us to test campaign concepts before committing media dollars

• Advertisers use us to bring better briefs to their existing partners

It's: what if your current process could handle 3x the campaigns without 3x the headcount? What if your agency could focus on optimization instead of building plans from scratch?

If your current setup genuinely can't be improved, we're happy to have been wrong. But it costs nothing to test that assumption.

Amazon DSP platform fees are typically 4% to 8% compared to TTD's 12% to 15%. For Programmatic Guaranteed deals, fees can go as low as 1%.

Additionally, depending on timing, your reseller, or if Amazon has launched a new ad product, you may get free Amazon impressions as incentives.

Yes, significantly. Amazon has expanded its inventory partnerships to include Netflix, Disney+, Hulu, ESPN, Max, Roku, and more. Combined with Amazon's own properties (Prime Video, Freevee, Twitch, Fire TV), the inventory gap that once existed has largely closed.

• Digital out of home options are very limited

• Prime Video inventory can disappear or get expensive during holidays and Prime Day

• Some niche third party exchanges may still have better TTD integrations

Amazon lets you build audiences from actual shopping behavior: what people browse, add to cart, and purchase. This first party purchase data is unique to Amazon and unavailable on any other DSP.

If you sell on Amazon, you also get closed loop attribution showing exactly which ad impressions led to purchases.

No. Amazon has significantly lowered the barrier to entry. The old $50k/month minimums are gone for most advertisers.

Not yet. Amazon DSP is entirely budget based. You can't set impression level caps or frequency targets the way you can on TTD.

The core concepts are similar, but the navigation and workflow are different. TTD users typically find Amazon DSP learnable but initially frustrating.

Standard reporting covers the basics, but advanced analysis requires Amazon Marketing Cloud (AMC).

This is where Amazon DSP requires more work than TTD.

No. Prime Video inventory availability and pricing fluctuate significantly.

• Inventory disappears or becomes expensive during Q4 holidays

• Prime Day creates similar scarcity

• Popular programming drives up costs

Plan campaigns around these windows, or have backup inventory strategies ready.

We'll be straight with you. There are real challenges. Pretending otherwise would waste your time.

Our AI powered planning tool encodes years of Amazon DSP expertise and best practices. Instead of learning platform quirks through trial and error, you get agency level campaign strategies in minutes.

• Complete media plans with audience targeting, budget allocation, and platform recommendations

• Client ready Google Slides presentations (custom agency branding coming soon)

• 5x more campaign plans with the same team, no agency back and forth